About Us

LouisLouis was born from a joint idea of two friends:
That clothing can be more. Expressive and grounded at the same time. Not a brand like any other. Not just any logo. But a collection of garments with attitude and meaning.

Our idea first took shape in the fall of 2024. Sketches, voice messages, and late-night conversations slowly turned into something tangible. We spent months refining patterns, testing fabrics, and trying out different manufacturers—learning through trial and error, making mistakes, and starting over—until we found the right partner. One who shared our standards and embraced our vision of quality.

From the very beginning, it was important to us how clothes feel – on the skin and in the world.
We focus on timelessness: pieces that accompany you in your everyday life, blend in over time – and last longer than just one season.

But it's about more than just fit and material. Every piece should say something.
Not loud – but clear. A motif with a story. A silhouette that makes you feel more like yourself. A detail that only becomes apparent at second glance – and then grows on you even more.

For clothing that lasts – in its workmanship, in its character, in its meaning.

Thank you for wearing what we believe in.

Lenny Louis Achatz Louis Hummel

Co-Founder & Creative Director Co-Founder & Managing Partner